Freezing temps increase outer gear sales at many retail stores
WILTON - The freezing temperatures have led to a spike in outer gear sales at many retail stores across southwestern Connecticut.
Retailers tell News 12 that one of the most in demand items is a gator mask, which covers the face from the nose to the upper neck area.
Other popular purchases include hats, gloves and coats.
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Retailers advise consumers not to buy cotton because it sucks in moisture.
They recommend investing in clothing made of wool or synthetic material.