BRIDGEPORT - A billboard on I-95 in Bridgeport has many drivers doing a double-take.

The ad for BMW of Bridgeport features a realistic-looking mannequin wearing pajamas sitting on top of the billboard. Many drivers going by have mistaken the mannequin for a real person about to jump, resulting in several calls to 911.

The car dealer says it's received very little negative response to the advertisement and doesn't plan to take it down.