MILFORD - As a way to bail out retailers, one local mall is pulling out all the stops this holiday season to get shoppers into stores.

The Westfield Connecticut Post Mall in Milford is featuring tons of freebies and contests this year as part of its 12 Days of Shopping promotion, including a $5,000 shopping spree. The mall's marketing director says this is the biggest the establishment has gone in terms of supporting retailers. She adds that it's critical to get shoppers to keep coming back.

In addition to the mall giveaways, stores themselves are offering deep discounts. Many opened early Friday morning for early-bird shoppers.

Westfield - Connecticut Post Shopping Mall