CAMDEN, NJ - Authorities say a father's prank at a Camden, NJ laundry facility nearly turned tragic when his toddler son briefly got stuck inside an active washing machine.

Now, they're hoping to identify and find the family. They say the matter isn't considered criminal, but they want to make sure the child wasn't harmed.

The May 11 incident was captured on a surveillance video, which drew millions of hits after being posted on YouTube and other Internet sites.

The laundromat's owner says the father was playing "peek-a-boo" with the child and put him in the machine as a joke. When he shut the door, it locked and started an automatic cycle.

After a few frantic seconds, a worker stopped the machine and freed the child, who didn't appear to be hurt.