Bronx native the face of new LGBT campaign

A Bronx native became the face of a new citywide campaign Monday focused on fighting gender identity discrimination. 



Alisha King, a full-time mom, and Charlie Solidum, a health care professional from Brooklyn, will be representing the new campaign by the New York City Commission on Human Rights. Both are transgender. 



It has been illegal in New York City to discriminate against an individual based on their gender identity or expression since 2002. This includes denying access to bathrooms. 



The campaign is aimed at supporting New Yorkers' right to use the bathroom consistent with their gender identity, regardless of their assigned gender at birth.



The ads read, "Look past the pink and blue, use the restroom consistent with you," and will appear in subway cars, bus stops, phone booths, NYC TV, newspapers and on social media. In addition, organizers created the hashtag #BeYouNYC to help spread the word.



Officials say it marks the nation's first government-led, citywide ad campaign of its kind. 


sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 5 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login, create an account or subscribe to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."