A man has been making sweet music at his Highbridge store for 40 years with his hand-crafted instruments.

Cali Rivera owns JCR Percussion. Rivera, whose father made guitars, says music is in his blood. He makes custom drums and cow bells, which people come from around the world to purchase. He has even made instruments for icon Tito Puente. Rivera also restores and repairs instruments.

While he enjoys having a successful business, Rivera says it?s more important that he loves his job.