Westport party planner pivots business during the pandemic

Event planners have taken a big hit in the pandemic, forcing many to go out of business. But one local woman-owned business has found a way to adapt.
Susie Blumenfeld has been planning all kinds of colorful events at Pink House Productions in Westport for about two decades all over the tri-state.
When COVID-19 hit, she thought the party was over. Blumenfeld found a way to stay relevant, and more importantly, stay in business.
"We personalize a lot for our events, everything is very customized so I said, I might as well use that customization and turn it into a gift business. So I started selling the personalized gifts," said Blumenfeld.
She now sells a lot of baby gifts, personalized cups, bottles and hats - even gifts for new home buyers in the housing rush.
Blumenfeld says she was very busy last fall with events and she already has events booked this spring.
She says what we all need now more than ever is an excuse to get together.
"The whole world dealt with a lot so everybody needs that happiness and they need those events to keep going, I think," Blumenfeld said.
Blumenfeld has captured countless memories with her business, and despite the pandemic, she plans on making many more.