IHOP reveals what the ‘b’ stands for in IHOb

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IHOP revealed the meaning behind its recent IHOb promotional campaign on Twitter this morning, including that the “b” stands for “burgers.”           

On June 4, the breakfast chain IHOP tweeted that it was changing its name to IHOb and that it would provide more information about the new name on June 11.

The restaurant has been promoting the mystery behind the name change on Twitter throughout the past week.

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