Most people might recognize Kevin Mardorf better by his online nickname: "Mr. CT Beer."

The Norwalk resident has spent over a decade running different online resources, including CTBeer.com, and BeerFests.com, which promote craft breweries and festivals around the state.

Mardorf says he noticed how much passion there was around the local brewing industry, and "saw that a community was forming, and there was no central online presence to promote the industry."

So, that became Mardorf. These days, Ricard Ruggiero, who co-owns Berlinetta Brewing in Bridgeport says that "everybody that works at a brewery knows Kevin. He's been in touch with probably every brewery or close to it."

Customers have also noticed. Mardorf has racked up more than 300,000 followers across his social media accounts, and this has become his full-time job.

"The response has been overwhelming," said Mardorf. "People really love supporting local and they really love discovering new craft breweries."

With that in mind, Mardorf has launched his latest project, called the Connecticut Field Trip Passport. The small booklet features 29 different breweries from around the state, with each offering two-for-one beers when you visit.

According to Mardorf, the goal is "to help people get out, explore and discover, and consumers I hear from all the time on social media and just from meeting them out, saying this is so much fun."

As for the breweries, ones involved like Berlinetta say they are seeing results, with customers showing up just because of the passport.

Ruggiero tells News 12 that sort of exposure is what can pay off down the road, so he is "more than happy to give away a beer to get that new couple people through the door because I think our place is great, I think our beer is great, and if we can just get people here, they're going to like it."

Mardorf is already working on next year's passport, saying he wants to expand it and possibly include some coffee shops and distilleries.