Report: Millennials credited with keeping Christmas tree industry alive
A new report shows millennials are the saviors of the real Christmas tree industry.
The generation born between 1981 and 1996 is credited with driving up sales of real Christmas trees.
Sales are up 10 percent compared to last year according to "Square Inc," a financial services and mobile payment company.
The figure is based on more than 1,000 Christmas tree sellers using the company's payment software.
The National Christmas Tree Association says millennials are helping the Christmas tree business thrive.
The same "Square Inc" report found prices for live trees went up 17 percent in the past two years.
The trend of millennials ditching artificial trees is giving Christmas tree farmers plenty of holiday cheer.