The University of Connecticut's potential move to the Big 12 Conference gained traction Saturday as Big 12 Commissioner Brett Yormark stressed the importance of "big brands, big markets, big fanbases" in college athletics.

Yormark's comments on FOX's Big Noon Kickoff pregame show come amid reports that UConn made a presentation to the conference last month, pitching their addition in all sports starting in 2026.

While Yormark didn't directly address UConn, his emphasis on "big brands" suggests the Big 12 is interested in expanding its reach and influence.