Connecticut content creator reflects on impact TikTok ban will have on businesses
Kathleen Roche, the person behind Connecticut Bucket List on Tiktok and Instagram began the accounts as a passion after moving back to Connecticut from college.
More Stories
The Supreme Court hearing continues regarding the final say on TikTok's existence in the United States.
Kathleen Roche, the person behind Connecticut Bucket List on Tiktok and Instagram began the accounts as a passion after moving back to Connecticut from college.
"I made a bucket list of everything I wanted to do because I thought I was heading back to Boston and I started checking activities off one by one and just fell in love with the state and actually ended up staying," said Roche, "I wanted to show people that if they know where to look there's so much to enjoy here."
Soon enough, she was picking up clients through the very platforms she posted on. Her clients were small and local businesses asking her to feature them to get more exposure.
"I've been fortunate to see so many of them go from being scared that they might close their doors to thriving because of TikTok and because of the local because of the community they were able to build there," explained the content creator.
Roche credits TikTok for the niche it's curated.
"Especially TikTok. The algorithm is so unique, and it's so targeted to your specific community. That it's reaching the people in their neighborhood that are looking for places to go," she says.
The app is slated to be cut from use in the U.S. on Jan. 19, unless the Supreme Court rules against it before then.
Roche says if the ruling is to officially ban TikTok, it won't only be local content creators feeling the impacts but small businesses, too.
"It's really important, it's your local pizza place, it's artists, teachers, authors in our individual communities that are really going to hurt the most if this ban goes through," said Roche.
