News 12 sat down with Optimum’s Chairman and CEO, Dennis Mathew, to discuss the cable provider’s recent work to evolve its products and offerings. All this is being done to bring consumers more choice, flexibility, and value when selecting their preferred TV services.
Amid large-scale consumer migration away from traditional cable and towards various streaming solutions, Optimum states they are evolving their products and offerings to ensure customers have the best options available to them and are kept at the center of these decisions.
Mathew highlights the challenge in getting others in the industry on the same page, especially as it relates to content fees and requirements from programmers on specific carriage terms, “At the heart of the matter is that customers should not have to pay for content that they don’t watch.”
VIDEO: Dennis Mathew breaks down how Optimum distributes content to customers
In looking toward the future of TV, the company touts its Android-based Optimum Stream device, which allows customers to access live TV through Optimum as well as all other streaming apps available in the Google Play store – Netflix, Hulu, Prime Video, and more.
In addition to the company’s Optimum Stream device, new TV offerings were launched last year to cater to unique consumer viewing habits and needs:
For those who want a ‘sit back and relax’ viewing experience
Entertainment TV - $30/month
Entertainment TV features 80+ top rated channels including access to entertainment, lifestyle, and reality TV favorites, plus award-winning local news content from Optimum’s News 12 service, the preeminent hyperlocal news source across the New York tri-state area.
For those who like having options across entertainment, news, and national sports
Extra TV - $85/month
Extra TV is a robust video package that features 125+ top-rated channels for customers who are looking for a wide range of content including live news, national sports, and a collection of entertainment channels for the whole family.
For those who want the ultimate viewing experience with all the bells and whistles
Everything TV - $140/month
Everything TV is the most comprehensive video package available to consumers, featuring 200+ top-rated channels. With Everything TV, customers can view all content found on both Entertainment TV and Extra TV, including live news, entertainment channels, and national sports, with the addition of regional sports content and more.
Optimum is the sister company of News 12 Networks.
