Will Levis, a former Connecticut high school football star and current Tennessee Titans quarterback, has partnered with Hellman's to create a unique product - Parfum de Mayonnaise.

The unusual fragrance was inspired by Levis' viral habit of adding mayo to his coffee, which he revealed two years ago. The fragrance contains bold, savory notes of tart mayonnaise accord, musk, and vanilla with coffee undertones.

The perfume bottles, priced at $8, were made available in limited quantities, but the demand was overwhelming. Within 90 minutes of the announcement, the cologne was completely sold out.

Levis, a Madison native and Xavier High School alumnus, has leveraged his quirky coffee habit into a novelty perfume that has captured the attention of fans and collectors alike.