Norwalk-based Diageo replaces "Johnnie Walker" mascot with woman

<p>Norwalk-based liquor giant Diageo is making a major change to the look of one of its signature products.</p>

News 12 Staff

Feb 28, 2018, 12:08 PM

Updated 2,282 days ago

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Norwalk-based Diageo replaces "Johnnie Walker" mascot with woman
Norwalk-based liquor giant Diageo is making a major change to the look of one of its signature products.
According to the company, the familiar "Johnnie Walker" mascot will be replaced with a woman named "Jane."
Jane will appear on limited bottles for about a month.
The company says it's the first time in the brand's nearly 200-year history the logo has been depicted as a woman.
Industry experts say it's an attempt to reach out to female scotch drinkers, who are growing in numbers.


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