The Fairfield community spent Saturday afternoon supporting a good cause with a sweet treat.

Local businesses and first responders contributed to help raise money and awareness for the Pink Pledge – a monthlong, community-wide awareness and fundraising campaign to benefit the Norma Pfriem Breast Center.

"When I was a patient there, when I had cancer, they gave me a lot of support, and I really want to give back to them, give back to our community that gives so much to so many,” says Jennifer McVeigh, of Fairfield.

Saugatuck Sweets turned the block totally pink in honor of the organization and attracted crowds all afternoon.

Lt. Keith Broderick of the Fairfield Police Department tells News 12 that visitors were especially drawn in by the pink police car, and Cannoli the dog wearing a pink tutu.

Alongside the police car were also police officers selling T-shirts with 100 percent of the proceeds going to the Pink Pledge. News 12 is told that 20 percent of ice cream proceeds will also be donated.

"It's important to our people,” says Lt. Broderick. “We all, my mother, my aunt, everyone, we all have a story. So we feel it's so important to get behind the community, what the community is doing because it touches every one of us."

Those interested in donating to the cause can do so at the police department or via pinkpledge.org through the rest of October.