NFL 'Sunday Ticket' headed to YouTube beginning next season

The NFL announced a multiyear agreement on Thursday for Google to distribute the package of out-of-market Sunday afternoon games on YouTube TV and YouTube Primetime Channels.

Associated Press

Dec 22, 2022, 2:38 PM

Updated 582 days ago

Share:

NFL 'Sunday Ticket' headed to YouTube beginning next season
Fans will have to Google it beginning next season if they want to access the NFL's “Sunday Ticket” package.
The NFL announced a multiyear agreement on Thursday for Google to distribute the package of out-of-market Sunday afternoon games on YouTube TV and YouTube Primetime Channels.
The NFL was seeking $2.5 billion per season for the package, which has been on DirecTV since 1994. The satellite provider has paid $1.5 billion per year on an eight-year contract that expires at the end of this season.
Commissioner Roger Goodell said during an interview with CNBC over the summer that the next move for “Sunday Ticket” would be to a streaming service because that would be the best option for fans.
Goodell reiterated that with Thursday's announcement.
“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans," he said in a statement.
It is the second time in less than two years that the NFL has partnered with a streaming service to air games. The league’s 11-year contract with Amazon Prime Video for Thursday night games started this season.
Besides Amazon, Apple and ESPN also expressed interest in “NFL Sunday Ticket.”
“As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans," said New England Patriots owner Robert Kraft, who is also chairman of the NFL’s media committee. “This partnership will grow our game for future generations and allow them to follow their favorite sport.”
The NFL has had a presence on YouTube since 2015, when it launched its official NFL channel. That has increased to include channels for all 32 teams and 10 official league channels, including NFL Films, NFL Network and Mundo NFL.
NFL Network and NFL RedZone have been available to subscribers of YouTube TV since 2020.
“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels," YouTube CEO Susan Wojcicki said in a statement. "We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
Starting next season, “NFL Sunday Ticket” will be available as an add-on package on YouTube TV and standalone a la carte on YouTube Primetime Channels.
Google said in June that YouTube TV, which was launched in 2017, had surpassed 5 million accounts and was the biggest internet-based pay TV service in the U.S. That number includes users on free promotional trials.
YouTube Primetime Channels, which launched in November, is a service that allows users to subscribe and watch content from streaming services on the YouTube app.
Even with “Sunday Ticket” moving to YouTube, the price is not expected to substantially decrease due to contracts with CBS and Fox, which carry the Sunday afternoon games.
Viewers pay around $300-$400 a season for the package, which averages 2 million subscribers.
The league also said it would work with YouTube to determine additional ways to support distribution of “Sunday Ticket” in commercial establishments.
Earlier this year, Amazon reached an agreement with DirecTV to make sure Thursday night games were available in bars and restaurants.


More from News 12
1:49
Bridgeport church reported finding hundreds of hypodermic needles on parish property this week

Bridgeport church reported finding hundreds of hypodermic needles on parish property this week

1:34
Sunny this weekend, chance of storms next week

Sunny this weekend, chance of storms next week

2:13
‘You know who I am?’ Police video shows Bridgeport councilman’s ‘combative’ traffic stop

‘You know who I am?’ Police video shows Bridgeport councilman’s ‘combative’ traffic stop

0:26
Boat Camp introduces kids to the beauty of Long Island Sound

Boat Camp introduces kids to the beauty of Long Island Sound

0:16
Police: Norwalk man arrested for committing lewd acts against a family member in San Diego

Police: Norwalk man arrested for committing lewd acts against a family member in San Diego

2:33
Can swimming become dangerous due to extremely high water surface temperatures?

Can swimming become dangerous due to extremely high water surface temperatures?

0:42
 Real Deal: Natural gas, rent and medical care continue to increase in Connecticut

Real Deal: Natural gas, rent and medical care continue to increase in Connecticut

0:20
Little boy helps rescue dog in Stratford

Little boy helps rescue dog in Stratford

0:51
Norwalk celebrates 34th anniversary of the Americans with Disabilities Act

Norwalk celebrates 34th anniversary of the Americans with Disabilities Act

1:57
'It's powerful.' NHL stars participate in Stamford fundraiser to raise awareness of suicide prevention

'It's powerful.' NHL stars participate in Stamford fundraiser to raise awareness of suicide prevention

2:08
63rd annual summer book sale begins at Pequot Library in Southport

63rd annual summer book sale begins at Pequot Library in Southport

0:31
Shelton homeowner faces charges after illegal fireworks cause fire to escalate

Shelton homeowner faces charges after illegal fireworks cause fire to escalate

1:57
Bridgeport Police Department swears in dozens of new recruits

Bridgeport Police Department swears in dozens of new recruits

2:00
Harris campaign highlights challenges female candidates face in CT

Harris campaign highlights challenges female candidates face in CT

0:14
Officials: West Nile virus confirmed in mosquitoes collected from Danbury testing site

Officials: West Nile virus confirmed in mosquitoes collected from Danbury testing site

0:56
Free life jacket station unveiled at Lake Simmons in Greenwich

Free life jacket station unveiled at Lake Simmons in Greenwich

0:43
Connecticut resident awarded Caregiver of the Year award at BrightStar Care in Norwalk

Connecticut resident awarded Caregiver of the Year award at BrightStar Care in Norwalk

0:32
Connecticut State Police rescue ducks from Interstate-91 in Hartford

Connecticut State Police rescue ducks from Interstate-91 in Hartford

2:46
Main Street Connecticut: Showcasing the best of Weston

Main Street Connecticut: Showcasing the best of Weston

0:56
Norwalk unveils new playground at Flax Hill Park

Norwalk unveils new playground at Flax Hill Park